1. Consent

We request you to carefully read this Privacy Policy and terms of use available under a different tab before sharing Personal Information with us. By visiting and/or accessing the Platform (or searching for any of the pages on our Platform), you explicitly consent and agree to the Privacy Policy laid out herein and by providing us your Personal Information yourself or by making use of the services provided through the Platform, you hereby acknowledge for the collection, receipt, storage, use, processing, disclosure and transfer of your Personal Information in accordance with the provisions of this Privacy Policy. No liability pertaining to the authenticity/ genuineness/ misrepresentation/ fraud/ negligence, etc. of the information disclosed shall lie on Alphamoney nor will Alphamoney in any way be responsible to verify any information obtained from you.

2. Information we may process

2.1. Personal Information: It includes your name, mailing address, phone number, email address, date of birth, credit card or debit card or other payment details, pan number, tan number, income tax returns, credit score, bank account number, passport details, driving license details, reasons for seeking finance, income sources and financial information and all details that may be requested by Alphamoney from time to time.

2.2. Non-Personal Information: Information (viz. type of internet browser and operating system used, domain name of the Platform from which you came, number of visits, average time spent on the site, pages viewed etc.) may be picked up automatically and without being explicitly provided by you, but during your interaction with the Platform.

3. Collection and retention of Information

We collect Personal Information to provide better experience and services to all our visitors. We collect the following information of visitors:

a. When browsing on the Platform, the visitor is not required to provide any information unless and until you choose to make an className="headingparagraph" account.

b. Even if you are not signed up, you may provide us information while communicating to us to seek information or help, or subscribing to our bulletins or newsletter to receive an update of our services.

c. When you create your account, you provide your ‘Personal Information’ including name, address, mailing address, telephone number, email address, employment related details, pan card and other financial and personal information. We also collect and store content you create, and content or document you upload.

d. We also collect information about the browser, applications, and devices you use.

e. We use analytic and reporting technologies to record Non-personal Information such as internet domain and host names, internet protocol (IP) addresses, browser software, operating system types, clickstream patterns, and the dates and times that the Platform and Alphamoney services are accessed.

f. Depending on the nature of your inquiry or activities on the Platform, which is a platform permitting prospective borrowers and lenders to enter into loan transactions with one another through Alphamoney as well as carrying out risk assessment and support services to prospective borrowers and lenders.

g. We will collect information through credit bureaus and other partners to determine your credit worthiness, assess risks related to your potential loan and help determine the lenders to commit to your loan.

h. When you use our services, we can also collect information about your location, which can be determined by, among others, through GPS. The types of location data we collect depend in part on your device and accounts settings.

i. We also contract with several online partners to help manage, monitor and optimize our Platform and Alphamoney services and to help us measure the effectiveness of our advertising, communications and how visitors use the Platform. We may use web beacons and cookies for the same.

4. Use of Information

We use your Personal Information (intended purposes):

a. To provide our services, credit model and service related purpose such as responding to your queries, carrying out the transactions you have requested for, enabling you to use the Platform and provide you information about our services and resolving glitches on the Platform including addressing any technical problem.

b. To maintain and improve our services such as navigating the Platform, connecting to the potential lenders and carrying out a transaction on the Platform.

c. For analytics and measurement to understand the borrower’s creditworthiness, credit profiling, credit pattern, credit score, past defaults, and other credit-related and financial information.

d. For enabling payments and fund transfers with other financial institution.

e. For generating lender and borrower profile/ account on the Platform.

f. To improve our Platform’s usability and to evaluate the success of marketing campaigns and other activities.

g. To communicate or interact with you through e-mail address and contact number.

h. Improve the safety and reliability of our services.

i. To prevent fraud and misuse.

j. To protect our interest, the interest of our lenders and other participants.

k. For detection of the non-disclosed required information, running or closed loans, unpaid liabilities and legal cases.

l. For enforcing our rights and /or lender’s rights against a borrower.

m. For internal business purpose, such as data analysis, research, developing new features, enhancing and improving the experience, identifying usage trends, etc.

n. To use and share your non- personal information with third parties with whom we have contractual relationship. For example, we may provide you with a link where you may share your content with another person.

o. To track your activity on our Platform and personalize and improve your experience.

p. To further share your information with marketing agencies and other businesses if we in our sole discretion understand that your information may be used to market the Platform or a product or service.

q. For using cookies and beacons, tags and scripts to analyse trends, administer the Platform and track the visitor movement around the Platform, including gathering demographic information about our visitor base. Cookies are also used for statistical data, such as pages frequently visited, what is downloaded and address of sites visited immediately after coming to our site. 

r. For any other purpose with your consent.

5. Disclosure of Information

Alphamoney reserves the right to disclose your Information for the purposes stated in this Privacy Policy and to the persons stated below.

a. Disclosure to successors: We may disclose your information to any successor-in- interest of ours, such as a company that acquires us. In the event Alphamoney goes through a business transition, such as a merger or acquisition by or with another company, or sale of all or a portion of our assets, your Information will

likely be among the assets transferred. You will be notified via email or by a notice on our Platform of any such change in ownership or control of your information.

b. Disclosure to lenders: when your loan originates through our Platform, we may provide the lender of your loan with your personal and credit information. Information is only released to the lenders with adequate protections to safeguard your Personal Information.

c. Disclosure to third party service providers and online partners: We may contract with various third parties who help us provide, maintain and improve the Platform and the Alphamoney services. We also contract with several online partners to help manage, monitor and optimize our Platform and the Alphamoney services and to help us measure the effectiveness of our advertising, communications and how visitors use the Platform. We will use commercially reasonable efforts to prevent such third parties from disclosing your information, except for the purpose of providing services in question. We cannot guarantee that such third parties will not disclose your information. In no circumstances, Alphamoney shall disclose data in relation to your financial status, income statements, earnings, source of earnings, personal identification numbers, passwords, code numbers, bank account numbers, credit card numbers, expiry dates relationship numbers, CVV numbers, encryptions, cookies and other such electronic details.

d. Disclosure of non-personal Information: We will disclose non-personal Information, in aggregate form, to potential strategic partners, advertisers, investors, customers, and others. You may opt-out of the sharing of this information by mailing the grievance redressal officer. However, it cannot be easily used to identify you personally.

e. Disclosure pursuant to legal requests and regulatory requirements: We may also share information to comply with, or to allow lenders or potential lenders to comply with, any applicable law, regulation, legal process or governmental request; or for the purposes of limiting fraud; or in connection with an audit or the sale of Alphamoney to a third party.

6. Security and protection of Information

6.1 We have implemented appropriate physical, electronic, procedural and managerial procedures to safeguard your information against loss, unauthorized access, misuse or modification.

6.2 We require any third parties processing your information to implement the same levels of protection with respect to your data. We strive to use commercially acceptable means for protecting your information. However, we are not insurers of the security of your Personal Information. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third party access or other acts of third parties, or acts or omissions beyond our reasonable control.

6.3 We store data in password-protected servers with limited access to the employees and other personnel consultants on a need to know basis.

6.4 In order to make every effort to ensure that the visitor’s experience at the Platform is secure, Alphamoney uses encryption technology to protect the visitor against the loss, misuse or alteration of the Personal Information. Your payment information such as your credit card/ debit card number, credit card/ debit card expiry date, your cvv number, etc. are protected through the use of encryption technology.

6.5 Access to your online account on the Platform is password protected, you are solely responsible for maintaining the confidentiality of that password. To ensure the safety of your Personal Information, you are advised against sharing your user name and password with anyone.

6.6 Alphamoney stores and process all data relating to its activities and participants on hardware located within India.

7. Cookies

7.1 Cookies are alphanumeric identifiers with small amount of data that is commonly

used as an anonymous unique identifier. These are sent to your browser from the Platform that you visit and are stored on your computer’s hard drive. Please note, a cookie in no way gives us access to your computer. Our Platform uses these cookies to collect information and to improve our services. You can accept the cookies to be placed on your browser by clicking on the ‘Allow Cookies’ or ‘I Agree’ button. You can find out more about which cookies we are using or switch them off in settings. If you select ‘Allow Cookies’ or ‘I Agree’ as mentioned above, at any time you also have the option to change/control your cookies through your browser settings.

7.2 Some cookies and other technologies may serve to recall personal information previously indicated by you. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features of the Platform.

7.3 Other platforms may place their own cookies or other files on your computer, collect data or solicit personal information from you, for which we shall not be held responsible or liable. We encourage you to read the privacy policies of all external sites.

8. Review and update

8.1 You can access the Personal Information you have provided to us by logging into your account. You can reach out to us at support@alphamoney.in to update your password, email, address, phone number or bank account information at any time. We will respond to your request within a reasonable time.

8.2 We will retain your information for a minimum of 7 (seven) years and as long as needed to provide you services, comply with our legal obligation, resolve disputes, conduct analysis, audits, or to enforce our agreements or as otherwise required by law.

9. Third-party link

The Platform may contain certain advertisements/hyperlinks to other platforms, applications, content or resources. However, we do not have any control over such platforms, their privacy practices or the content of the links, and therefore we have no responsibility or liability for the manner, in which these organizations that operate such platforms/links may collect, use or disclose, secure and otherwise treat your Personal Information. These links to third party platforms are provided only for your convenience, and as such, you may access them at your own risk. We shall in no way be responsible or liable for any loss or damage, which you may incur in dealing with third party platforms/links that are linked to our Platform.

10. Opt Out

In case you have provided us with your e-mail or any other contact details on our Platform or otherwise, we may send you notifications regarding certain promotions, or regarding the services being availed by you, etc. However, in case you wish to stop receiving them, we provide you with an option to opt-out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners, and from us in general by emailing us at support@alphamoney.in

11. Indemnity

You undertake to indemnify and keep Alphamoney and /or its directors, employees, investors /lenders, agents, etc. harmless, and any other third party relying on the information provided by you in the event you are in breach of this policy.

12. Severability

If at any time during the subsistence of this Privacy Policy, any provision, condition, term or undertaking is or becomes illegal, void, invalid, prohibited or unenforceable in any respect, the same shall be ineffective to the extent of such illegality or unenforceability without invalidating in any manner whatsoever the remaining provisions hereof

13. Amendment

We reserve the right to amend or modify this Privacy Policy at any time, as and when the need arises. We request you to regularly check this Privacy Policy from time to time to keep yourself updated about changes made. Your continued use of the services provided by Alphamoney after any changes, shall be deemed to be your acceptance of such changes.

14. Grievance Redressal

In compliance with Information Technology Act, 2000 and the rules made thereunder, the grievance redressal officer of Alphamoney for the purpose of this Policy shall be:

a. Grievance Redressal Officer Name: Sunil Pal

b. Email Address: support@alphamoney.in

c. Contact number: +91 9319689808

In case you have any questions, comments or concerns about this Privacy Policy or

wish to exercise any of the above mentioned rights, you can email us at

support@alphamoney.in